RM Sotheby’s, one of the world’s most renowned auction houses, has already handled sales of some of the most coveted Ferraris ever made. Yet among the more than 190 cars it is taking to Monterey Car Week, one lot stands out as especially significant.
RM Sotheby’s brings Ferrari Luce “Chassis 0” to Monterey Car Week
The car in question is the Ferrari Luce “Chassis 0”, which the auctioneer itself bills as a “once-in-a-lifetime opportunity”. The very first production chassis of Ferrari’s new electric model will go under the hammer with no reserve at the sale taking place from 13 to 15 August.
The Luce continues to split opinion because it breaks with the styling cues usually associated with the Italian brand. Even so, it is set to enter the history books as Ferrari’s first fully electric production model.
Sale proceeds donated to the Ferrari Foundation
This particular example is notable for another reason: every penny raised from its sale will be donated to the Ferrari Foundation, a US-recognised charitable organisation that supports educational initiatives.
Exclusive paint and interior
To mark the occasion, Ferrari turned to its Ferrari Tailor Made personalisation programme to create a dedicated specification for “Chassis 0”. The outcome is a true one-off.
The headline feature is the Madreperla Semi-Gloss paintwork, developed specifically for this car. The white theme extends beyond the body to the wheels, brake calipers and even the background of the Ferrari badge. According to the manufacturer, the shade can create iridescent reflections that shift between green and violet, depending on the strength and angle of the light.
That idea continues inside the cabin. The seats are trimmed in Le Mans metallic leather in Perla (white), an exclusive material developed for Ferrari’s customisation programme. Made from carefully selected Swiss hides, this upholstery is said by the brand to have reflective properties that help diffuse light throughout the interior.
As you would expect, “Chassis 0” also carries a unique identification plaque confirming it as the first production chassis of the Ferrari Luce.
Estimate tops $1.1 million
Because it is being offered without a reserve, there is no minimum figure below which the Ferrari cannot be sold. Even so, RM Sotheby’s expects this Ferrari Luce to exceed $1.1 million (around €962,000 at current exchange rates).
That estimate is driven by a combination of factors. Alongside its status as the first production Luce chassis, the car features a unique configuration created through Ferrari Tailor Made.
There is also an historical point that cannot be overlooked: this is the first electric production Ferrari ever built.
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