Porsche first-half 2025 sales: Macan leads, but Macan Electric disappoints

In Portugal, the Macan’s commercial run is proving to be a hit, as it is in other markets where incentives are in place, but Porsche’s global picture looks rather different.

The German manufacturer has published its first-half results and, even though 45 137 Macan vehicles were delivered (+15% versus the same period of 2024) - enough to make it the best-selling Porsche overall (combustion and electric combined) - Macan Electric performance has not met expectations.

It is worth remembering that the combustion-engined Macan has not been sold in Europe since July 2024, although it remains on sale in other regions, such as North America. The new Macan Electric was, in fact, the SUV’s most popular version, with 25 884 units (60% of the total), but that is not cause for celebration.

The reason is simple: the iconic Porsche 911, which costs considerably more and is a niche proposition, sold almost the same number of cars - 25 608 units, just 276 fewer. It is also important to note that 911 sales were 9% lower than in the equivalent half-year.

The future of the combustion Macan

Introduced more than a decade ago, the Macan has become one of Porsche’s most important models, with over half a million units sold over the last 10 years, often battling the Cayenne for the position of the brand’s top seller.

In light of these Macan Electric results, and with the end of the combustion Macan drawing ever closer, Porsche has decided to develop a new combustion-engined SUV. It will take the Macan’s place in the line-up and will be sold alongside the Macan Electric.

As for the Porsche Cayenne, it also faced a tough first half of 2025. It recorded 41 873 units, representing a 23% drop compared with the same period last year.

The SUV is offered with combustion and plug-in hybrid powertrains, but next year an electric Cayenne will arrive which, despite sharing the name, will not be based on the combustion Cayenne.

Panamera surprises

Beyond the Macan, only the Panamera posted growth across the range, with 14 975 units delivered, up 13% compared with 2024.

Moving in the opposite direction, the 718 Boxster and Cayman totalled 10 496 units, a 12% decline, also explained by their withdrawal from the European market due to the EU’s new cybersecurity regulations. Production of the current generation will be discontinued in the fourth quarter of this year.

Meanwhile, the Taycan - the brand’s other 100% electric model - also saw sales slip, with 8392 units delivered, 6% fewer than in the first half of last year.

North America leads

Altogether, Porsche sold 155 945 cars worldwide in the first half of 2025, a decrease of 6% versus the same period a year earlier.

Even with the overall decline, some markets are still “boiling”: in North America, Porsche set a new sales record with 43 577 units sold, representing a 10% increase.

In Europe (excluding Germany), the news was less upbeat, with 35 381 units sold (-8%), while at home in Germany the fall was steeper: down 23%, which equates to 15 973 units.

In China, the world’s largest market for luxury cars, the challenges continue as well. It was the region where Porsche recorded its biggest drop, down 28% to 21 302 units. By contrast, in emerging markets the brand achieved a new record, with 30 258 vehicles sold (+10%).