Ferrari is moving through one of the strongest spells in its recent history. In 2025, it once again posted record financial results, with rising margins, an order book effectively filled until almost the end of 2027, and a notable recovery in the stock market after the sharp drop in October last year.
What is striking is that this has happened even with a slight dip in sales volumes. But volume has never been Ferrari’s fixation. Enzo Ferrari’s founding principle still stands: “Ferrari will always deliver one car less than the market demands”.
That is why it may come as a surprise that the Italian brand is planning 20 new models by 2030, at a pace of five per year starting in 2026. It is a lot of launches, but the aim is not to chase bigger numbers. Ferrari’s line is clear: “More models, limited volumes”. Even so, one of the five new arrivals for 2026 changes everything.
Luce is the most disruptive Ferrari ever
2026 will be remembered as the year Ferrari introduces its first 100% electric car. For the first time, there will be a Ferrari without a mechanical cuore: no V12, V8 or V6. Only electrons. It will use four electric motors (one per wheel), with a promise of more than 1000 cv. Power comes from an 800 V battery rated at 122 kWh gross, with a claimed range of more than 500 km.
Ferrari Luce positioning: closer to Purosangue than a supercar
It is called Ferrari Luce, and it will be unlike any Ferrari before it, yet it is not positioned as a supercar. It sits nearer the Purosangue formula: a four-door, four-seat crossover. The full unveiling is scheduled for May, but Ferrari has already shown the Luce’s cabin-and that, on its own, feels like a revolution.
Ferrari Luce interior and design approach with LoveFrom
Created in collaboration with LoveFrom-the creative collective founded by Sir Jony Ive (known for designing the iPhone) and Marc Newson-the Luce pushes back against the minimalist, overly screen-led direction that dominates today’s electric cars.
Screens are still present, but the displays rework the feel of analogue instruments, and physical controls make a major comeback. Buttons, knobs and switches restore a tactile interaction that no screen can truly replace. Materials also mark a break with recent Ferrari norms: carbon fibre is absent, replaced by 100% recycled CNC-machined aluminium and glass (Corning Fusion5) instead of plastic. The stated aim is longevity, precision and… ageing with dignity.
If the exterior lives up to the cabin, the Luce may become more than Ferrari’s first electric model. It could also serve as a statement about the brand’s future direction in design.
Four unknowns
Of the five new models Ferrari has promised for 2026, only the Luce is officially confirmed. The other four remain speculative, albeit within expected boundaries.
Other likely Ferrari 2026 launches
One of the most probable announcements this year is a convertible version of the Amalfi, the twin-turbo V8 coupé that replaced the Roma. Beyond that, the possibilities are wide: more extreme versions of the 12Cilindri and the 296, a fresh Purosangue variant, or a new addition to the Icona lineage-the last one was the Daytona SP3 in 2021.
It is hard to imagine any of them stealing the spotlight from the Luce. Even so, it is important to stress that this electric model does not mark the beginning of the end for combustion engines in Maranello. The second electric Ferrari that had been planned has, for now, been pushed back by two years (to 2028) due to a lack of interest from the brand’s customers.
Ferrari’s 2030 powertrain mix
In fact, Ferrari has revised its expectations for how its range will look by 2030, reversing the balance between electric and combustion models: it now expects 40% combustion, 40% hybrids and 20% electric. Like mass-market manufacturers, Ferrari is adjusting to the market’s real pace.
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