RAM Rampage makes its European bow at Fieracavalli 2025
RAM used Fieracavalli 2025 in Verona to present, for the first time in Europe, a preview of the Rampage. Designed and built in Brazil, the model could potentially pave the way for the brand to enter the compact pick-up segment on the "old continent".
The manufacturer is using the show to bring the vehicle closer to European audiences and to gauge how it might perform in this market. RAM positions the Rampage as a compact pick-up (C-segment), sitting between compact SUVs and traditional pick-ups.
The brand believes this niche category - still relatively underdeveloped in Europe - could appeal to buyers who want versatility, comfort and carrying ability, without moving up to larger vehicles.
Two versions, two personalities
The Rampage is not entirely new: it was launched in Brazil in 2023. It is built on the Small Wide platform, shared with the FIAT Toro pick-up and the Jeep Renegade. Next to the bigger RAM 1500 sold in North America, its 5028 mm length, 1886 mm width and 1716 mm height should make it easier to handle on Europe’s narrower roads.
If it does make it to Europe, the Rampage is expected in Rebel and R/T trims. The Rebel is aimed more at off-road forays and outdoor activities, while the R/T is conceived with performance in mind.
In terms of equipment, the Rebel brings all-terrain tyres, uprated suspension and a 980-litre load bed. The R/T, by contrast, comes with larger wheels (19″), suspension that lowers ground clearance by 10 mm, and sportier detailing.
Engines and performance: Rebel vs R/T
There are mechanical differences under the bonnet, too. The Rebel uses a 2.2-litre Diesel delivering 200 cv and 450 Nm of torque, and it can carry up to 1015 kg of payload. The R/T is powered by a 2.0 Turbo petrol engine from the Hurricane family, producing 272 cv and 400 Nm.
On performance, the Rampage R/T is quicker in the 0 to 100 km/h sprint: 6,9s with a top speed limited to 220 km/h, versus 9,9s and 196 km/h for the Rampage Rebel.
Driver assistance and cabin technology in the RAM Rampage
What both versions share is a nine-speed automatic gearbox, four-wheel drive, and Level 2 driver assistance systems such as Highway Assist and Adaptive Cruise Control.
Inside, the Rampage blends comfort with technology, featuring a 12,3″ central display, a 10,3″ digital instrument cluster, and a Harman Kardon audio system.
Arrival in Europe still unconfirmed
According to Fabio Catone, RAM’s head in Europe, bringing the Rampage to this continent would mark a new chapter for the brand, combining strength, capability, technology and a premium character shaped for European needs. Its European appearance comes as a new generation of the Toyota Hilux is launched, even though the two are not direct rivals.
The Japanese offering is a true work-focused pick-up, built around a ladder-frame chassis, whereas the Rampage is positioned as a compact, more upmarket alternative to larger pick-ups, with a monocoque body and independent suspension.
Even so, it is still not certain the RAM Rampage will actually land on the "old continent". The brand is weighing up the move, but the final decision will depend on how the market responds.
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